A very big congratulations to Hilda Bassey Effiong, popularly known as Hilda Baci and the owner of ‘My Food by Hilda’ restaurant, who has just proven to the world that one can cook for 100 hours non stop which is the longest cooking hours by an individual, and draw attention of the world to oneself.
Hilda Baci who is a Nigerian from Akwa Ibom State, has just broken the record once gotten by an India chef (Lata Tondon), who earlier won the crown and the title in 2019 to have cooked for 87 hours, 45 minutes, and 00 seconds.
The new record breaker who started the cooking on Thursday 11th May 2023 at the Amore Gardens Lekki, Lagos State, and continued through to Monday 15th May 2023 whipping up 55 recipes and more than 100 meals within the period of 100 hours, did not just win this challenge all by herself alone, but by putting some working factors and strategies in proper place.
The 27 year old chef who understands the power of social media and how to effectively make people stay glued to their screen, had gone ahead to start making the announcement of her intention to break the Guinness World Record with clear specification on how she wanted to get it done.
At about a month to the time the marathon cooking took place, Hilda had started sharing visuals of the venue she was going to use and the team involved in the process of making the dream a reality. Which makes the whole show to be much more interesting and attention grabbing.
Part of the things that made Hilda’s dream a reality today was the fact that some individuals decided to stand by her and ensure that she got every support she needed. A few brands stood up for her as sponsors and some others made themselves available at the event venue just to ensure she gets the ginger and motivation needed for her to keep going.
Now back to the text on the image (flier), which states that “There is a prospective Hilda Baci that you know”
This is to tell you that Hilda would not have been able to attain this feat today if not for the kind of people she has around her. There are people who played major roles in the background that we may never even hear of their names, some played the role called “number 2” just for Hilda to be more focused at becoming the “number 1”
Think about the possibility that Hilda might just have the dream, the passion and the zeal, and making the dream a reality might have been difficult for her because she probably never had the strategies needed to be in place. But by either sharing the dream with some individuals that she believed would help her achieve it, or by being noticed by some individuals and deciding to push her in ensuring her dream comes to reality.
There is a young entrepreneur around you, either in the same compound with you, or within your community, or a family member, or maybe you know such a fellow from a far. You know within you that what this entrepreneur needs is either an exposure or a particular tool to bring her to limelight, and you have all it takes to make this happen. You do not have to keep waiting till probably such a fellow would reach out to you, you can break your own laid down principles by reaching out to such a fellow and be ready to invest in him or her.
Today, every brand that believes in Hilda Baci would be super proud and happy that they made an amazing investment in her.
How do you think those that might have earlier turned Hilda Baci down would be feeling right now?
If you will decide to look around you today, you will realize that there is a potential Hilda Baci that you can invest in and make such a fellow break that desired record. Note, the record to be broken by that business owner you need to invest in might not be a Guinness World Record like Hilda just did, but by helping such a fellow to have a breakthrough will forever be a thing of joy and a great achievement to you.
Your own way of helping an entrepreneur could be by words of encouragement that consistently comes out from your mouth to him or her.
It could also be by helping to provide the needed materials, resources or equipment for the fellow to rise beyond his or her current state.
Another way for you to be of great help could be by sharing his or her content for your audience to see and be drawn to his or her brand.
Take your time to think deeply and you will realize that you have more than enough to support someone’s business growth beyond the current state.
The question therefore is: “who is your prospective Hilda Baci”?
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